Your Guide To Books

Bonuses are like gravy when you are selling ebooks or other information products. People demand value, especially with information products, and including bonuses is a great way to add value to your product.

You see, there is still a lot of mistrust in people’s mind about information products. Will your information product really deliver? Can I really get the results your information product promises? Bonuses can take away those worries especially when the value of the bonuses far exceed the value of the information product itself!

You’ve already worked hard to write your PDF ebooks. Don’t stop there - search out great bonus material and include it for free. That’s right, I said free! Your customers will be thrilled by the value, which leads to higher sales and more money in your pocket.

Bonuses can come in all formats. You can give away free ebooks, special reports, videos, audios…the sky is the limit. My rule of thumb is to give digital bonuses when I sell a digital product. It doesn’t make sense to ship physical products when someone purchases an PDF ebook or membership site. You are just adding more hassle to your life. But if you are already shipping a physical information product, then by all means throw in some physical bonuses as well.

So where can you find quality bonus material at little or no cost to you?

Start by Googling “free ebooks” on your topic. For example, I recently searched for “asthma free ebook”. This quick search allowed me to find other ebooks written on asthma. Those other authors jumped at the chance to share their ebook virally.

The one thing you must do is read the permission statement in the ebook to see if it’s okay to share it with others. Most free ebooks will give you permission to share, but not permission to sell. So, you want to offer it as a bonus in addition to your info product - not bundled in with your info product.

You can also find great bonuses by searching online directories. By doing a search for “article directories”, you can find thousands of online articles which may be added free as a bonus for your customers. Make sure that the author gets credit, including a brief bio and contact information at the bottom of the article. Two of my favorite sites include www.ezinearticles.com and www.articlecity.com, great sources for bonus material.

Find ten really good articles and compile them into a special report. You may even want to put your own commentary at the end just to personalize it a bit.

Use those three great sites to find incredible bonuses and add value to your ebook. Using this method, you can beef up your sales - once customers see your great value, they won’t be able to resist! Always give the customer more for his money, and you will enjoy healthy profits and a thriving business. Stay tuned for more articles on killer bonuses, how to find ‘em and where to use ‘em.