7 Steps to Developing Your Own Publishing Empire!
July 13th, 2009 by Karen MoehrIt’s easier than ever the make yourself a mini-empire with writing and publishing!
1. Write a book. Tried and true. You can become a published author or self-publish. If you have a good idea and time to do the work (don’t underestimate either), it’s possible to see your name on a published book within the next 90 days.
2. Begin a blog. Get a good theme that people like to read about and be sure to post often. Make it fun an conversational. Be sure it’s easy to navigate.
Update it often. When publishing a book, you finish the publishing process and it’s done and you can sell it. With a blog you have the opportunity to publish daily. Use you blog to sell and promote all of the your publishing items.
3. Get a website. While websites used to be just for using as an electronic business card or to sell an item, they are part of the overall publishing process. Update your site often, blend it with your blog and other items to your site and keep your site interesting.
4. Write and sell ebooks. This is a popular marketing tool and successfully used by many marketers. They really do work. If you have a unique skillset or topic, you can transfer this info into an ebook easily. Write and “publish” your ebooks in .pdf format and people can download it from your site. Promote your ebooks in your blog.
5. Write an ezine. An ezine is basically an online newsletter that is sent out to people. They are very easy to start and publish. Many programs out there (such as constantcontact.com) can help you put together an attractive newsletter, manage your subscriber lists, etc. Ezines should be done around your platform, but you can add other things, too.
6. Booklets. These are little mini books that contain up to about 30 pages of content. They are not as expansive as books or even ebooks, but they are cheaper, too and easier to produce. You can develop an ebooklet quickly and post it for sale on your website. Also, market it in your blog and ezine. Booklets can be introductions to your books and ebooks to give readers sampling of what you offer.
7. Develop your social networking. Get a Facebook page. Get on Twitter and tweet. Get on LinkedIn. There are numerous social networking sites out there and the key isn’t to be involved in everything. That (in my opinion) just takes away from your key focus and scatters your energy. Pick two or three that you feel work for you and stay current on each. Promote all your offerings (website, books, ebooks, booklets, blogs, ezines, etc.) on your social networking sites.
Do a little of each to have a well-rounded publishing empire to call your own!
Posted in Ebooks |
